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Flash Sponsorship today signed as the Exclusive Commercial Agent to the Amashova Durban Classic, complimenting the agency’s impressive list of clients which include IRONMAN SA, The Comrades Marathon, The Sharks and COSAFA.

“In many ways Flash as a business was born out of cycling, and for some time now we have been searching for a rightsholder with whom we can share our knowledge and expertise in this space” says Richard van der Schyff. “The chemistry between ourselves and the Amashova team was immediate and we look forward to combining our Flash Science with their “Shova” to deliver on our North Star which is doing deals for our clients.”

“This race has such an incredible history and offers riders of various abilities the opportunity to participate – from cycling enthusiasts to test themselves on the 35km route, experienced riders who can tackle the 65km route, or for the more serious “roadies” there is the original 106km classic. Most importantly, the Amashova team provide full road closure on the day, making it safe for the whole family to participate.”

Amashova is one of the safest but toughest and most gruelling cycling events. The beauty of this race is it’s agility to adapt, willingness to innovate and carefully selected community upliftment programme – Road Safety Bike Parks. The first bike park was built in Inchanga, the second one was built at Cato Ridge and the third one was built in Thornville. Amashova are looking into new partnerships for their CSI programme.

Annie Batchelder, Amashova Event Director, and the woman behind this 10,000 strong event offers her best advice for the success on a race of this magnitude –  “Listen to the riders”, and “deliver on your promises”.

The 36th edition of the Amashova Durban Classic will take place on 23 October 2022 and with SA emerging from the confines of Covid-19 a sold out field is expected. Potential partners can contact Richard on to discuss how the Amashova can deliver on their business objectives and how they can be a part of this classic race.

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