Pietermaritzburg, South Africa: Flash Sponsorship the exclusive Commercial Agents for the Comrades Marathon Association (CMA) have secured Rexona as the Official Deodorant Supplier for The Ultimate Human Race for the next three years (2026–2028).
“As people on the move we all want to do our best and leave it all out there whether commuting, working, handling the braai, or running the Comrades Marathon, and that includes staying fresh and in the moment before, during and after activity,” said Flash Sales Director, Gill Fraser. “Rexona offers 72-hour sweat and odour protection that uses Body Heat Activated Technology to provide all-day confidence when moving through a hot day. This is the perfect match for the Comrades Marathon, and we are proud to have brought these two leading global brands together.”
“Rexona is built for those who move, and there is no greater test of movement than the Comrades Marathon,” says Sanele Gwala, Rexona Head of Brand. “Our mission for the next three years is to ensure that every runner – especially the novices – feels protected and cool. Whether it’s through our refreshment zones, or seminars and webinars offering expert advice, we want to ensure their first finish is a fresh one.”
Rexona will activate the sponsorship with a dedicated focus on Novice Runners, hosting an exclusive Novice Welcome Talk on Friday, 12 June, at Comrades House in Pietermaritzburg, will activate dedicated Rexona ‘cool zone’ activations every 20km on Race day, and have designed a premium Novice Recovery Zone that will feature essential post-race amenities, including ice baths, to aid muscle recovery and provide immediate relief at the Race finish.
CMA General Manager Alain Dalais says, “We are delighted to have a global leader like Rexona join the Comrades family and provide our participating runners with freshness that goes the distance. Their focus on the novice experience aligns perfectly with our goal of nurturing the next generation of Comrades Marathon runners. From the support stations along the route to the ice baths at the finish, Rexona is bringing a new level of care to our novice athletes.”
