The sound of a leather ball hitting a wooden bat is once again officially getting a cool accompaniment! Cricket South Africa (CSA) and Ola Ice Cream have announced a refreshed three-year sponsorship, ensuring that South Africa’s favourite ice cream continues as the Official Ice Cream Supplier for fans nationwide.
The Power of the Partnership
The deal was facilitated by Flash Sponsorship, who specialise in connecting iconic brands with national passions that are reshaping the South African sporting landscape. “Cricket and Ice cream are the perfect fit and we are incredibly proud to have facilitated this renewal” says the Flash Sponsorship Sales Director, Gill Fraser. “Seeing one of South Africa’s favourite sports connecting with one of South Africa’s favourite brands truly celebrates our culture and what we stand for.”
CSA Chief Executive Officer, Pholetsi Moseki, welcomed the continued partnership, commenting:
“We are happy to extend our relationship with Ola South Africa, a brand that is strategically aligned with our ongoing efforts to improve the matchday fan experience. The beauty of cricket extends beyond the field; it creates lasting memories for individuals, families, friends, and communities.
“Having a partner like Ola allows us to bring an added layer of enjoyment to our match days. Partnerships such as these play a vital role in making cricket more enjoyable as we continue to grow the game, attract new audiences, and make it more accessible and inclusive.”
For the love of the Brand
This isn’t just about stocking freezers in the stands; it’s about the match-day experience. Over the next three seasons, Ola will be bringing their iconic range directly to fans in stadiums, ensuring that “Whether you’re cheering at the Wanderers, Kingsmead, or any ground in between, favourites like Magnum, Cornetto, and Paddle Pop and more will be within reach to cool down the summer heat.”
“There is no better way to celebrate a Proteas boundary than with an Ola in hand. We are thrilled to keep the summer heat at bay for our incredible fans” – Ntando Luvuno, Magnum Ice Cream Company, Head Of Customer Development South Africa. “Renewing our sponsorship with Cricket South Africa reflects our belief in a future where women’s cricket thrives. It’s a long‑term commitment to growing the game, elevating new champions, and strengthening the support for women in sport.”
Empowering the Proteas Women
A core pillar of this renewed agreement is a dedicated focus on elevating women’s cricket. As the Proteas Women continue to inspire the nation on the global stage, Ola has committed to increasing visibility and support for the women’s game, ensuring the sport continues to thrive on the pathway from grassroots to the Proteas.
Here’s to three more years of wickets, wins, and wafers! 🍦
#CricketSouthAfrica #OlaIceCream #FlashSponsorship #SummerOfCricket
