Sponsorship industry veteran and commercial expert Tex Riba has joined Flash Sponsorship as Business Development Director, bringing a wealth of knowledge, expertise and most importantly relationships with brands, c-suite stakeholders and rightsholders to the team.

“The Sponsorship industry is all about relationships” says Flash MD Richard van der Schyff “and Tex holds relationships with key sponsorship industry role players at all levels. Add that to his immense experience and his ability to sniff out a deal and close it, are exactly what we need as a business to deliver for our clients’, and I am delighted to welcome him to the team.”

With more than 21 years of experience in Sponsorship, Commercialisation and Rightsholder Management, Tex brings a powerful network of corporate, Government and Public Sector clients specialising in matching brands with sponsorship properties that deliver a return on investment.

Tex has worked at some of the leading Sponsorship and Commercial agencies in South Africa and has been at the forefront of commercial sponsorship sales across the African continent. His core strengths and focus areas are on acquisition of new business and maintaining existing client relationships at the highest level, and this is exactly what he will be doing for Flash.

“I am delighted to be joining one of South Africa’s premier sponsorship commercial agencies who have a solid client base and are backed by a great team.” says Tex. “The fit is perfect for me, I am up for the challenge and am looking forward to continuing to deliver world class service to Flash’s clients and developing new relationships in the market place.”

“Personally & professionally, this is a great day” concludes van der Schyff “Tex and I have known each other for over ten years. I admire his character, work ethic and professionalism and have the utmost respect for him, and now we have the opportunity to play on the same team and I cannot wait to see the results that we will produce together”.

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