Flash Sponsorship has been appointed as the Exclusive Commercial Agent to the Council of Southern Africa Football Associations (COSAFA).
Established in 1983 and affiliated to the Confederation of African Football (CAF), COSAFA is an association of 14 member nations with the goal of developing the game of football and is a key development vehicle for players, match officials and administrators in the region. COSAFA hosts 7 tournaments annually across the region for Men, Women & Youth across International, Club, Futsal and Beach soccer.
Flash will provide a full-service sponsorship solution to COSAFA including a valuation of the platform and full rights audit as well as the development of go-to-market proposals tailored to specific industry sectors. Flash’s services include sponsorship, broadcast and content disciplines and are designed to deliver on COSAFA’s organizational imperatives and linked to specific revenue targets.
Sue Destombes, Secretary General for COSAFA, the recent recipient of a ‘Sport Lifetime Achievement’ award at the 2019 Hollard Sport Industry Awards, commented: “We are very pleased to have engaged Flash Sponsorship to work alongside COSAFA in securing corporate partners that will enable us to move onwards and upwards in our quest to develop and professionalise the sport across all spheres and across the COSAFA region whilst at the same time affording our partners significant returns of their investments.”
“We are delighted!” says Anthony Garstang, Flash Sponsorship Managing Director”.
“Getting the nod from COSAFA is a feather in our cap, it complements our existing client base and will allow us to continue to do what we do best: doing deals for our clients, and now in the football market.”
“COSAFA is a very attractive commercial proposition: it is an organized, extremely well-run product, International Tournaments are broadcast live on SuperSport and SABC, all events are livestreamed via their owned COSAFA TV content platform, and sponsor exposure is tracked and measured by BMI Sponsortrack and Meltwater. All this backed by fulltime marketing, operational and press & media offices” adds Richard van der Schyff, Sales and Client Service Director at Flash Sponsorship.
Football is the world’s largest game, and that holds particularly true in Africa where COSAFA is ideally positioned to deliver exceptional value to brands interested in connecting with the Football audience.
For further information on partnership opportunities with COSAFA, please contact Richard van der Schyff at Flash Sponsorship via email firstname.lastname@example.org or mobile +27 83 274 4440.