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Great news for Southern Africa football as Hollywoodbets takes title sponsorship of four COSAFA tournaments

The draw for the 2022 COSAFA Cup, which takes place in Durban from 5 – 17 July 2022, was held at Moses Mabidha stadium on Tuesday, and with it, COSAFA announced their new partnership with Hollywoodbets for the 2022 season that will see the fast-growing South African-based betting company become Title sponsor of four tournaments.

Flash Sponsorship represents a handful of established well-respected rightsholders, and our purpose is to do deals for our clients. “As COSAFA’s exclusive commercial agent we are extremely happy for them  to be partnering with Hollywoodbets, one of SA’s strongest sportsbetting brands. This is testament to the strength of the COSAFA brand, their ability to stage world class tournaments and the appeal of the football audience in the Sub Saharan African market” said Flash Sponsorship MD, Richard van der Schyff.

COSAFA Secretary General Sue Destombes says the partnership with Hollywoodbets is vital for the staging of world-class competitions. “We are delighted to have Hollywoodbets back as a partner of COSAFA this year and they have once again displayed their desire to help develop football in the Southern African region.”

“We are delighted to come on board as the new title sponsors for four of the 2022 COSAFA tournaments,” said Devin Heffer, Hollywoodbets Brand and Communications Manager. “The deal will run for one-year and comprises naming rights to the COSAFA Cup, the COSAFA Women’s Championship, the COSAFA Women’s Champions League and the COSAFA Beach Soccer Championship, meaning that this new relationship will allow us as Hollywoodbets to grow our reach in the African Football community.”

Football is the world’s largest & most loved game, and COSAFA offers potential sponsors a secure, robust, year round platform to engage this valuable market. “We have conducted a full rights audit of COSAFA as a property which has allowed us to value & package their rights in a manner that makes them attractive to brands which will unlock the desired commercial value for the Association” says van der Schyff “and this is just the start, watch this space for a raft of new sponsorship announcements”.


The events will take place as follows:

COSAFA Cup in Durban from 5 to 17 July

COSAFA Women’s Champions League in Durban from 4 to 14  August

COSAFA Women’s Championship in Gqeberha from 31 August to 11 September

COSAFA Beach Soccer Championship in Durban from 17 to 25 September


The Council of Southern African Football Associations (COSAFA), established in 1983 and affiliated to the Confederation of African Football (CAF) is an association of 14 member nations with the goal of developing football in the region.

COSAFA member Associations as follows:

Angola, Botswana, Comoros, Eswatini, Lesotho, Madagascar, Maklawi, Mauritius, Mozambique, Namibia, Seychelles, South Africa, Zambia and Zimbabwe

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