Mr Price Sport

Sponsorship strategy and contract negotiation

Flash Sponsorship brokered 3 deals on behalf of Mr Price Sport, delivering on its purpose of “making active lifestyle affordable to all South Africans.”

Mr Price Sport is a proudly South African retailer whose purpose is to make active lifestyle affordable to all South African’s. With a footprint of 149 stores across South Africa, an online channel and App, Mr Price Sport made a strategic decision to make use of sponsorship as a platform to deliver on their business objectives.

As such, they have secured Official Technical, Apparel, Licensing & Merchandise sponsorships of the Comrades Marathon (mass participation & road running), The Cell C Sharks (Team Sports & Rugby) and Team South Africa (Multi Sport Team environment).

Branded performance, replica and supporter items are produced via an owned value chain, with the supporter range being merchandised in select stores and sold via the online platform