Dimension Data

Contract negotiation and programme management

Flash negotiated the initial five-year deal between Dimension Data and the owners of the Tour de France, the Amaury Sports Organisation (A.S.O.) which was completed and signed in five weeks.

This was followed by the setting up of the Global Tour de France programme office, which managed the budget, commercial rights, technical development, marketing communications and hospitality for the race programme annually. Flash also assisted in the renegotiation of the renewal of this deal in 2019.

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