Comrades Marathon

Exclusive Commercial Partner

The Comrades Marathon is the world’s oldest and largest ultra-marathon.

At 90km in distance and run annually between the cities of Durban and Pietermaritzburg in South Africa with a field of over 20 000 runners, it is “The Ultimate Human Race”. The race will be celebrating its 100th edition in 2027. The Comrades is broadcast for 13,5 hours live on Supersport and delivers an audience of just under 2 million unique viewers. Along the route, runners are joined by an estimated 500,000 cheering spectators. An estimated 50,000 runners, family members and sports enthusiasts pass through the Comrades Marathon Registration and Expo – Africa’s largest sports and lifestyle exhibition.

The Comrades Marathon is an iconic brand with a large, loyal audience delivering significant media value. A year-round calendar of race related events offer brands the opportunity to build association and create awareness with both the race and a loyal road running audience, and provides excellent activation and engagement platforms.