The Comrades Marathon, the world’s oldest and largest ultramarathon, and Cell C, one of South Africa’s leading cellular telecommunications network operators, proudly announced a new partnership with Cell C as the “Official Telecoms Partner of the Comrades Marathon”
“Today was a very special day” says Richard van der Schyff, Managing Director of Flash Sponsorship, the exclusive commercial agents of the Comrades Marathon who were responsible for negotiating the deal. “The Comrades Marathon really is the Ultimate Human Race and this is testimony to the strength of the brand, and how it continues to remain relevant to people from all walks of life, not only in South Africa, but all around the world. Considering the journey that Cell C has been on, it is fitting that these two brands find each other at this time, and we congratulate them both on forging this partnership.
Orange certainly is the new gold and we look forward to seeing the amazing results of the partnership between these two proudly South African brands.”
Mqondisi Ngcobo, Chairperson of the CMA, shared the exciting news at a launch event in Johannesburg. “We are thrilled to welcome Cell C as a Tier 1 sponsor and it is with a huge sense of excitement that we conclude this sponsorship agreement with another great South African brand, and we welcome them to the Comrades Marathon family. We look forward to the passion, positivity and value they bring to the relationship.”
Jorge Mendes, CEO of Cell C, expressed enthusiasm about the partnership, stating “The sponsorship of the Comrades Marathon underscores Cell C’s commitment to powering dreams and shaping a future defined by resilience. It is quite fitting because we have a shared journey of perseverance, relentlessness, and the courage to envision a future filled with possibilities”, stated Jorge.
“I am excited by the opportunity to be an enabler, by harnessing the power of technology to enhance the athletes’ running experience and empower them to fulfil their potential in their chosen sport.” he added.
This partnership will bring together two organizations committed to excellence and providing the best experience for their customers and participants and is set to enhance the Comrades Marathon experience for all involved.
The 97h Comrades Marathon will be the 49th Up Run on Sunday, 9 June 2024, starting at the Durban City Hall at 05h30 and ending 12 hours later at the Hollywoodbets Scottsville Racecourse in Pietermaritzburg, covering an 85,91km distance.
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