Flash Sponsorship have proudly secured South Africa’s most on-time airline as a partner to Cricket South Africa for the next 3 years. The Proteas Men and Women, who have an actioned packed summer ahead of them, will be entertaining sports fans all over the country as they embark on their respective international series’, safely carried on our most trusted domestic airline, FlySafair.
“Cricket is one of South Africa’s National Sports and is the third largest sport in the country with a large, broadly representative audience both on and off the field. Cricket South Africa has all the building blocks in place, from grassroots initiatives to player development pipelines, right the way to the very best in the world which makes the Federation and the National Teams so attractive to sponsors” says Gill Fraser, Sales Director of Flash Sponsorship. “We have been working with CSA for some time now and are humbled by the confidence shown by FlySafair in one of our National sports, and we look forward to thing’s taking off between two of South Africa’s strongest brands over the next three years.”
Kirby Gordon, Chief Marketing Officer at FlySafair, expressed the airline’s enthusiasm: “As a proudly South African airline, we have always believed in backing initiatives that reflect the spirit and resilience of our nation. Our partnership with the Proteas is more than just a sponsorship; it’s a testament to our belief in the future of Cricket South Africa and our commitment to uplifting South African sport.”
With South Africa hosting the 2027 ICC Cricket World Cup, there is a lot of runway to take cricket to new heights and to with a sponsor like FlySafair we can turn potential into reality. In addition, when you’re working with an Airline that prides itself on world-class delivery and precision, and being on time, you know that you can expect the best possible partnership for the players, technical staff, coaches and support teams so they can focus on the job they need to deliver on. Playing cricket.
Mtunzi Jonas, Chief Commercial Officer at Cricket South Africa, shared his excitement about the new partnership: “We are delighted to welcome FlySafair as a sponsor of our national cricket teams. Their reputation for excellence and their dedication to South African sport make them an ideal partner. This sponsorship comes at a crucial time as we embark on a journey of rebuilding and renewing our teams. With FlySafair’s support, we are confident that we can achieve great things and bring pride to all South Africans.”
You and your brand can also be a part of it.
Cricket South Africa is a rights holder who understands the value of partnership; what brands need to deliver on their business objectives; and they are flexible in their ability to help you achieve this.
If you’d like to find out more about the sponsorship opportunities that exist within Cricket South Africa, reach out to Gill Fraser on gill@flashsponsorship.com
