To all the 24,000 entrants to this year’s Comrades Marathon, lace up your running shoes and get ready to go the distance, because Castle Lite, SA’s favourite beer, is bringing Extra Cold Refreshment to the world’s oldest, largest and most famous ultra marathon!
Announced today in Pietermaritzburg by the Comrades Marathon Association (CMA), Castle Lite is the Official Beer of the Ultimate Human Race, another sponsorship expertly brokered by Flash Sponsorship, reinforcing its reputation as a leader in connecting brands with iconic events and rightsholders.
“Our client the Comrades Marathon and Castle Lite are both proudly South African brands, leaders in their respective categories, and we are extremely proud to have facilitated the deal.” Says Gill Fraser, Sales Director of Flash Sponsorship. “We’re continuously searching for brands that fit with the Comrades Marathon, and Castle Lite ticks that box in a big way”.
“Castle Lite has always celebrated individuals who embrace a balanced lifestyle, and the Comrades Marathon exemplifies the harmony of dedication, resilience, and the human spirit” says Colleen Duvenage, Brand Director for Castle Lite. “We are truly honoured to partner with an event that inspires countless people across the globe, aligning perfectly with our mission to refresh and uplift through moments of shared achievement and celebration
And we are here to celebrate your incredible journey with an ice-cold reward at the finish line. After conquering this year’s Down Run, you deserve the crisp, refreshing taste of Castle Lite — because nothing says true South African spirit like a cold beer after an epic run.
CMA Chairperson, Mqondisi Ngcobo says, “We are pleased to welcome South African Breweries and Castle Lite as a sponsor to the Comrades Marathon. Their commitment to excellence and passion for supporting iconic events align perfectly with the spirit of our ultramarathon. This partnership will undoubtedly enhance the experience for our runners and spectators alike. We look forward to a successful collaboration and an unforgettable race day. Cheers to new beginnings and a fantastic journey ahead with Castle Lite!”
The 2025 Comrades Marathon promises to be bigger and better, with Castle Lite adding a refreshing dimension to the event. From branded hospitality zones to on-the-ground activations, to over 13,000 cans of Castle Lite beer for runners’ enjoyment on race day, runners, family & friends alike can all look forward to an ice-Cold experience throughout the race week.
From the start line to the finish, we’re raising a toast to your grit, determination, and a race for the books. Here’s to making 2025 the coolest Comrades Marathon yet! Cheers to you legends of the road!
Follow our socials for more exciting updates on this partnership and how Castle Lite plans to enhance the Comrades Marathon journey for everyone involved.
#CastleLiteXComrades #ExtraCold #NothingBeatsExtraCold
#MoreThanARace #IsikoMpilo #TheUltimateHumanRace
The 98th Comrades Marathon will be run on Sunday, 8 June 2025. This will be the 49th Down Run, starting at the Pietermaritzburg City Hall and finishing 12 hours later at Durban’s People’s Park, covering an approximate 89km distance.
