About

About us

Flash is a specialist sponsorship marketing consultancy that focuses on commercial rights.

We represent a handful of established well-respected rightsholders, and our purpose is to seek out and match them with like-minded partners that are looking to connect and engage with their fans and athletes. Our strategic direction and creative solutions provide a fresh way of delivering on partner expectations for rightsholders via simplified commercial structures that are measurable.

Rightsholder contract development and management play a crucial role in ensuring both our rightsholders and brand partners receive exactly what they need to deliver on their strategic goals and brand targets.

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Our team

Say hello to our team

Richard vd Schyff

Richard is a natural, charismatic leader with 25+ years of experience in the South African Sponsorship industry.
He is well connected in Corporate South Africa holding relationships at a C-Suite level at many Blue-Chip Corporates, Rightsholders & Media owners and his contacts extend across Africa and into Europe.
Working in various Sponsorship Agencies he managed some of South Africa's largest Sponsorship accounts in MTN, Vodacom, Standard Bank, Absa, Toyota, SASOL, Yellow Pages, Nestle, Eskom, Emirates, BP & Castrol during FWC2010.
Moving into Commercial Sponsorship Sales, Richard brokered Huawei’s entry into the South African Sponsorship market before purchasing Flash Sponsorship in 2022 where under his leadership has steered the Business on a successful growth trajectory representing a select group of Rightsholders.

Richard specialises in building relationships based on delivery & trust, is strategic in his outlook to Sponsorship sales, can read the market and forecast trends and possesses tenacity and perseverance to convert leads into Sponsors
Born & bred in KZN, Richard was educated at Kearsney College, has a Bachelor of Social Sciences (BSocSci) from UCT, a Post Graduate Diploma in Management (PDM) from Wits Business School and has completed the Sponsorship Sales Certificate (SSC) from the European Sponsorship Association.
Richard is a natural sportsman having the ability to play competitively at most sports (“anything with a ball in my hand” he says). He excelled at Water polo, captaining & coaching Central Gauteng to win the Currie Cup on separate occasions and remains active to this day playing for his Club team Saints. In his day, Richard captained the South African National Water Polo team.

Gill Fraser

Gill has 15+ years of experience in the Sponsorship Industry, having been with Flash Sponsorship for over 10 years her role has evolved significantly during this time across the different aspects of the Flash business:
- Project Management the Nedbank Green Mile during the 2015 Comrades Marathon
- Planning & Management the Client Experience programme for Sponsors at the Tour de France (2016 – 2017)
- Rights & Programme Management for Dimension Data’s Tour de France Technology Sponsorship (2017 – 2019)
- Sales Director for Flash Sponsorship handling Sales across the Flash client base and has enjoyed much success in securing new deals for our clients (2024 to current day)

Gill excels in developing Commercial Structures and Sales Collateral for Flash clients, Sponsorship Sales & Consulting, Marketing holding strong relationships with Rightsholders, Brands and Sponsorship Agencies and has experience across the all aspects of the Sponsorship Industry.
Part of Gill’s portfolio is Sponsorship Education where she assists in addressing the lack of formal Sponsorship education in SA through the Marketing of the European Sponsorship Association (ESA) Diploma and Red & Yellow Sports Sponsorship Marketing (SSM) Certificate.
In 2020, Gill finished top of the South African class of the ESA Diploma followed by a Distinction in the ESA Sponsorship Sales Certificate (SSC) in 2023.

Testimonials

What they say about us

“Flash Sponsorship has been representing Cricket South Africa (CSA) as a non-exclusive Commercial Agent since
2019. During this time, Flash assisted CSA with developing our Commercial Strategy and implementation thereof. From
conducting a full rights audit and rights matrix construction, packaging & pricing of rights, prospect list development, go-to-market proposals and presentations and the overall management of the Sales pipeline, Flash have been at the forefront of the process.
The commercial insight, commitment, perseverance demonstrated by Flash during this time is commendable, and the results speak for themselves as Flash have secured the following sponsors for CSA:
1. Apparel – Macron
2. Domestic Airline – FlySafair
3. Helmets & Coffins – Shrey
4. Vehicle – Suzuki
5. Ice Cream – Ola
The Flash team have delivered on all aspects of their Mandate as Commercial Agent, maintaining control of the Sponsorship Sales process from start to finish, including developing Dealsheet summaries for each sponsorship,
briefing in our legal team and driving the contracting process to signature by both parties, and finally invoicing
and payments.
Flash have exceeded their mandate by moving into a Sponsorship Management role, assisting the CSA Commercial Team with the onboarding & launching of sponsorships to ensure a smooth landing at CSA. Flash have
scheduled, run and minute regular Status meetings with my team to ensure rights delivery and protection, with attention paid to leverage and activation planning to assist our sponsors in extracting maximum return on investment from their sponsorships.
Richard and Gill make a formidable team: Richard has demonstrated leadership at all levels of the Commercial
process, and Gill complements this with her extensive experience and understanding of rights management and
implementation. It has been, and continues to be, a pleasure to work with them.
Should you wish to transform your Commercial programme and give yourself the best chance of success, we would
confidently recommend the use of Flash Sponsorship’s services.”
Mtunzi JonasChief Commercial Officer for Cricket South Africa

“I’ve had the pleasure of working with the Flash sponsorship team since 2014.

Over the last 7 years, we’ve achieved many successes together including the re-branding of our Qhubeka brand identity, developing a new commercial strategy and communication plan, as well as conceptualising and implementing campaigns like #Giro100Bikes and #DoYourPart - two very impactful fundraising initiatives for Qhubeka, which leveraged our partnership with pro-cycling team, Dimension Data for Qhubeka.

Flash has also handled our hospitality programme at the Tour de France with flawless professionalism and gave our charity partners memories to last a lifetime. It’s been an absolute pleasure to work hand-in-hand with a partner like Flash who embrace the charity as if it were their own.”
Anthony FitzhenryQhubeka, Founder

“Flash Sponsorship was appointed as the Exclusive Commercial Agent for the Council of Southern Africa Football Associations (COSAFA) from 2021. After their appointment, Flash hosted a full day immersion session to fully unpack the COSAFA rights and to better understand our commercial proposition. Use of their tool the Flash Science allowed us to crystallise outputs as a full Commercial Strategy was developed, including the following elements:
1. Rights valuation
2. Rights audit
3. Rights matrix construction
4. Packaging
5. Pricing
6. Prospect list development
7. Go-to-market proposals
The process was quick to yield results and in a “Flash” the following sponsors were secured for COSAFA:
1. Hydration (water, sports drink, cola’s & energy drink) – aQuellé
2. Sportsbetting – Hollywoodbets
3. Free 2 Air broadcaster – SABC
Demonstrating extensive Commercial experience and understanding of rights management and implementation combined with the ability to build relationships between all parties, Flash renewed the following sponsorships on our behalf:
1. Hotel – Southern Sun Hotels
2. PayTV broadcaster – SuperSport
Flash possesses an in-depth understanding of the Football audience, COSAFA as a Rightsholder and the Tournaments that we host, and they have injected fresh insights and energy into our Commercial programme that have delivered excellent results.
We would not hesitate to recommend Flash Sponsorship as one of South Africa’s leading Commercial Sponsorship Agents.”
Sue DestombesCOSAFA, Executive Director

“At Mr Price Sport our purpose is to make authentic sport's footwear, apparel and equipment accessible to all South Africans with our Maxed and Maxed Elite sports brands.

The Flash team acknowledged our long history in sport sponsorship and our strategic objectives as a value retailer to present visionary, commercially considered sponsorship opportunities that align to our strategy.

The team at Flash brought experience, sound advice and keen management of the agreement process to the table. Our agreements concluded to date include commercial and technical partnerships with the Comrades Marathon Association, Cell C Sharks rugby team and Team SA as the Olympic team sponsor.

Anthony, Richard, and the team at Flash go beyond to collaborate with passion, partnership, and value at heart.”
Dylan CherryHead of Marketing, Mr Price Sport

“Flash Sponsorship secured Mr Price Sport as the Official Sports Apparel Sponsor for Team SA in 2019 that saw the local sports goods manufacturer partner with Team SA from Tokyo 2020 until the Paris Olympic and Paralympic Games in 2024.
In addition to this, they secured Lift Airline as the Domestic Airline and NightwinG Logistics as Suppliers to SASCOC.
For the Birmingham Commonwealth Games in 2022, Flash secured Turkish Airlines in a preferential pricing deal as the
preferred International Airline for Team SA.
Flash’s sponsorship management skills and engagement with the SASCOC sponsors have ensured that the Flash team
themselves have become a trusted partner to SASCOC. A Flash representative proved the decisive link between Team
SA and Mr Price Sport, to the point where a Flash representative was co-opted onto the Team as the Kit Manager for
the Tokyo, Birmingham and Paris Games.
Richard’s sponsorship experience and ability to grow relationships with our sponsors has been a key factor in Mr Price
Sport & Nightwing Logistics’ decision to renew their sponsorship until after the Olympic & Paralympic Games in 2028.
As a Commercial Agent, Flash delivers over and above what is required of them and we are confident in
recommending them to other rights Rightsholders to do the same for you.”
Nozipho JaftaCEO SASCOC